Embedding
Values and New Behaviours
MotivAction offers significant practical experience to assist any organisation
with the challenges of cultural change, brand engagement and alignment
of values.
Typical challenges of Globalisation, Cultural Integration and Brand Change
A change of this magnitude impacts everyone in an organisation,
from CEO at the top, to those at the bottom of the structure.
Coming to terms with the change raises emotions in the
whole organisation. These typically arise from or can be
alleviated by :
- Understanding a different culture
and coming to terms with a change in personal role.
- Establishing
alignment and understanding of new priorities and plans.
- Cascading
new leadership direction throughout the organisation
while maintaining credibility for the old team, its direction
and behaviours.
- The catharsis of change and letting go.
- Gaining buy-in and engagement into what
a brand stands for and what it means to people on the ground.
- Understanding
and accepting new values, transforming the values into
language that I understand and can act on.
- Bringing alive
the behaviours associated with a revised brand and values,
throughout the organisation
- Reinforcing the change in
values and behaviour through award and recognition and
also leading by example.
In short, MotivAction can help you
engage the Heart while building rationale for the Head: helping
people to get on the bus; get an understanding of the direction
the bus is going in, build some excitement about where the
bus is going, and be able to make their own choices about
making the change a success while creating a better understanding
of what they need to do in order to make it happen.
Personal Experience
Adrian Price. client service manager with responsibility
for leadership and team development implements programmes
for clients of MotivAction. He previously spent 10 years
at Tesco coaching the top directors in leadership development
and responsible for behavioural change and recognition
across Asia and Europe. Prior to this he spent time on
the shopfloor on customer service programmes.
Peter Scott, chairman of the MotivAction
Group advisory board, has 26 years of personal experience
within corporate organisations that have undergone globalisation
or brand changes. Latterly with T-Mobile in the transition
from One2One to T-Mobile, as customer service director for
the UK business and a member of the International Leadership
team, he was integral in leading the UK organisation through
the successful change to the T-Mobile brand and the total
transformation from wholly owned organisation to subsidiary
of a German parent company.
Experiential Programmes
Our core expertise at MotivAction centres on the inspiration
of people through experiential activities. We combine fun
activities and facilitation to deliver engagement, learning
and action that can be translated into the workplace. Programmes
delivered for our clients have varied from one off events
to programmes lasting a week, or over 12 months or more.
Each one has been deigned to fit the specific needs of the
organisation we have been assisting and target the outcomes
that have been agreed beforehand.
We do this through workshops, conference
content, meeting support, and selected activities tailored
to deliver key metaphors with or without facilitation. We
deliver this through our in-house team and our specialist
associates, with the additional support of our internal design
studio for Web based and paper based communication materials.
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